HOW CAN I IMPROVE MY CHANCES OF SECURING INVESTMENT?
If you’re a start-up business, securing investment is probably the most important thing on your mind. If it isn’t, it should be! However, sourcing it can be more difficult than you may think. If you want to know how to improve your chances of securing investment, read on...
The most important thing that you’ll need to think about is your business plan. It needs to stand out from the crowd and appeal to potential investors. If they can’t see potential in your business, they won’t consider investing in it.
To make it more appealing, make sure that your business offers something unique and goes above and beyond the competition. Have an exciting new product, offer services that no-one else does, or have a competitive edge that will really make you stand out. If you haven’t got a USP (unique selling point), find one!
Your pitch needs to entice potential investors to your business. They not only need to like the business idea, they need to like you as well – make sure that your passion for the business shines through. Investors want to work with someone who loves what they do and is motivated to work hard and succeed, so make sure it comes across in your pitch.
Make sure you know your business and its market inside out. You need facts, figures, and a sound understanding of finances. Investors need to be able to see that you know what you’re doing, and if they don’t think that you’re capable of running a business they won’t invest.
Offer an appealing share of the business at a reasonable price. Value your business realistically, and at the same time make sure that your business has excellent potential for growth and profit. If there’s no potential for a good return, you won’t be considered as a viable investment.
Make sure that you have a clear exit strategy in place for investors to get their return. They like to see that you’ve though about the long-term and have considered their needs.
If you want to attract potential investors, make sure that you look in the right places! Consult websites, seek out investors in the same business area as you, and ask for recommendations.
If you follow these tips, you’ll be far more likely to secure an investment that can lead to success and, above all, profit.
About the Author:One of the best websites in this regard is entrepreneurinvestornetwork.com.au, which aims at uniting angel investors looking for business investments in Australia with budding entrepreneurs in the country.Log on to the website today. You will not be disappointed.
Article Source: ArticlesBase.com - HOW CAN I IMPROVE MY CHANCES OF SECURING INVESTMENT?